If you're an NBA fan you have probably noticed Kia's presence within the league lately. Most basketball fans will remember the famous slam dunk over the Kia Optima by Blake Griffin which really kick started Kia's brand awareness campaign.

Because it's first round of advertising and brand awareness with the NBA went so well, Kia is renewing its contract with the NBA and several teams and even adding a team to partner with. Previously Kia had partnered with the Celtics, Bulls, Nuggets, Cavaliers, HEAT, Knicks, Trailblazers, Clippers, Magic, 76ers, Suns, and Spurs and are now adding the Golden State Warriors. To keep things exciting, Blake Griffin will continue to be the slam dunk ambassador for Kia.

Michael Sprague, VP Marketing & Communications, Kia Motors America is excited about the renewed partnership, "Kia's involvement with the NBA and nearly half of the league's teams has...dramatically increased consumer awareness, perception and consideration for the brand...All of our team partnerships leverage the excitement of the game and increase Kia's interaction with the passionate fan bases in each market, and we are proud to add the Golden State Warrior to our roster and establish a relationship with Bay Area basketball fans."¹

While Kia is the Official Automotive Partner of the NBA, they are also the Official Automotive Partner of the NBA All-Star and ESPN's "Kia NBA Countdown."

The different levels of support Kia offers the 13 aforementioned NBA teams is as follows:

- Proud Partner with 4
- Official Automotive Partner with 2
- Official Partner with 2
- Official Vehicle of 7
- Exclusive Vehicle of 1

Whether you're an NBA fan or just love the Kia brand, come down to Dale Jarrett Kia on 88 Dale Jarrett Blvd, Indian Trail, NC 28111 to see all the latest Kia new and used Kia models.

 

Source: ¹ http://www.kia.com/#/press/