Kia Pays Tribute to its Heritage with New EV Concept
Published Monday, 11 April, 2011 by Blog Admin. Categories: News.
Back in the 1990's and early 2000's, Kia, like most Korean cars, looked very...Korean. While this certainly isn't a bad thing; it did make it difficult to sell vehicles worldwide. In recognizing this fact, Kia hired former Audi designer, Peter Schreyer to inject a more universal style into its lineup.
Schreyer says there is currently no "Koreaness" about the current Kia lineup. And he's right; at least as far as production models are concerned. The recent unveiling of the Naimo EV concept, however, shows off the automaker's true heritage.
We have to say it…